Scooby Doo X Peach Riot Collaboration

A collectible-driven collaboration between Scooby-Doo and Peach Riot that reimagines the Mystery Inc. gang through a bold, stylized, contemporary lens. 

This campaign transforms nostalgic IP into an interactive, design-forward experience that lives at the intersection of streetwear culture and blind-box collectibles.

Unbox the Mystery

Instead of solving mysteries, fans collect them. 

Each blind box becomes a clue, each character a piece of a larger narrative. The campaign leans into the unpredictability of blind-box culture and the iconic intrigue of Scooby-Doo.

Campaign

Teaser: Looks like we've got another mystery on our hands…
Social posts showing empty silhouettes of the gang

Launch: “Unbox the Gang” “Okay, gang, let's split up and look for clues.”
Stop-motion reveal of each figure coming out of the box
Pop-up installations featuring the Mystery Machine display

Audience
Gen Z / young millennials
Designer toy collectors (Popmart/Peach Riot)